WEBSITE DESIGN BRIEF
CORE DESIGN TASK
You must choose an existing small business or organization (Tim Loftus Boatbuilding) and follow the Garrett 5 layer design process in the creation of a website suitable for them. From analysis of their communication needs, scope, content, functional requirements, target audience through to appropriate branding and technology choices. You are required to document the steps and decisions you take at each stage of the design process. You will use your personal portfolio to organize and present this process documentation for marking. You will also be required to implement a representative sample of content for the client website you design using a web platform of your choice, eg wordpress, joomla etc.
PERSONAL WEB PORTFOLIO
For this assignment you will undertake a series of design tasks. Using the system of your choice (eg, HOTGLUE, WORPRESS, plain HTML) you are required to create a personal web based portfolio documenting each design task.
- Client Website requirements gathering
- Client design exercise
- Client Development exercise
Tim Loftus Boat Building
Tim Loftus is a Bristol based boatbuilder whose current website is in need of a decent makeover.
MEETING TIM LOFTUS
We had the opportunity of meeting the client, Tim Loftus, when he visited UWE some time ago. This gave the students redesigning his website a great insight to what it was exactly Tim was looking for in his new website.
Tim Loftus Boat Building is a small business, number of employees ranging between 1-7 people, and has been in action for 16 years. The business manages to build on average 1 – 2 boats per year, meaning the client/business relationship is both long and close.
Tim’s business believes that the process of commissioning and crafting traditional wooden boats is “uniquely satisfying in the modern world”. Tim emphasised that his selling point was the sense of detailed craftsmanship and care involved in the production of the wooden boats because they can rarely compete with pricey and largely manufactured fiberglass or steel boats.
Overall, the client requires a clean, modern and high quality website focusing on the following:
- News Feed to allow the client to easily update the site with post as his builds progress.
- A brochure for the businesses services and provide means for accessing overseas markets.
- Sell to first time wooden boat buyers the virtue of Tim’s traditional wooden craft practise and experience.
- Include the boat yard’s signboard prompting user recognition.
In good practise, I made thorough notes as Tim was detailing the nature of his authentic boatbuilding business. I narrowed down the client’s brief into strategic lists, which would later be referred heavily too during the design process.