Design in Stages
Knowing your client’s business well is primitive when designing a website for them. The overall design has to comply with the client’s brief, yet include your creative touch.
The boat building projects go on for a long period of time due to the detail, precision and duty of care Tim’s business offers. This means that rapport is shaped between Tim and the customer, and that ‘personal touch’ is often what the customer is looking for when considering such an investment.
It is vital that the passion, drive and capability which Tim’s business offers is channelled through the final website to the user. Therefore, it is just as vital that I know the ins and outs of Tim, his business and his target audience.
As you can see in the gallery above, I created a brief ‘User Profile’ which is primarily a flow of ideas based on what I have learnt about Tim and his boatbuilding business.
The ideas (colors, logos, fonts etc.) were gathered as I was creating the Stakeholder Story, and will not be referred to heavily during the design process.